A thoughtful online home for the business you’ve built.
SHOWIT WEBSITE DESIGN
A good website answers the questions your potential clients are already asking: Is this for me? Can I trust you? What do I do next? If yours isn't, that's a strategy problem, not a taste problem.
I start with your content, your goals, and the journey you want a visitor to take, then customize a curated Showit template around your brand until the site feels strategic, beautiful, and entirely your own.
Make your favorite clients feel well-cared for from the start.
So, what does semi-custom mean?
Saltmade websites begin with templates I’ve designed specifically for service-based businesses. Once I understand your business, I’ll curate the options I think fit best and show you what they look like with elements of your actual brand already applied.
From there, I’ll customize the site with your content, typography, colors, imagery, and brand details so everything feels cohesive from one touchpoint to the next.
Professional brand photography is highly recommended, but it isn’t required. If you need imagery while you build your photo library, I can source thoughtful, on-brand stock photography that doesn’t feel like the same images you’ve seen everywhere else.
If you're wondering how it works...
STEP ONE
Discovery
You’ll complete a website questionnaire and send over your branding, content, inspiration, and anything else that helps me understand what you’re drawn to and where the site needs to take you.
STEP ONE
Book your quarterly session.
You’ll book your Refresher Day each quarter through member priority scheduling. This way, you’re always on our calendar before busy seasons fill.
STEP TWO
Strategy
Based on your business and industry, I’ll select a few Saltmade templates I think are the strongest fit. Rather than asking you to imagine what they could look like, I’ll incorporate a few of your own branding elements into the options so you can see the direction clearly.
STEP THREE
Design
Once we have our foundation, I’ll customize the website with your content, colors, typography, imagery, and brand details.
Then I’ll refine the mobile experience, test everything across the site, handle the final launch details, and get your new website out into the world.
Showit Website Design
THE INVESTMENT
Showit Training & Launch Support
Website copy guidance
Mobile optimization & Foundational SEO setup
Semi-custom website design up to 7 pages
Showit template selection from private Saltmade library
Website strategy + content mapping
We'll establish your voice and get clear on what's actually worth saying before a single word is written.
INVESTMENT STARTING AT $3,500
average timeline 4-6 weeks
"I loved the collaboration, ideas, and how thoughtfully Kait guided the process. I felt so comfortable knowing my website was in the right hands."
I’ve been where you are — trying to do it all, piecing things together, and hoping it’s “good enough.”
Saltmade Studio was built to change that.
I believe your brand should feel like a natural extension of you — one that’s grounded, memorable, and true to what you stand for. And you shouldn't have to pay a million dollars to get that.
meet the founder & creative director
Kait Waggoner
Not every business that needs a beautiful brand is in a season to invest in one — and I don't think that should be the reason a good idea, a meaningful service, or a business built around caring for people never gets the presence it deserves.
A few times a year, I love to offer a full brand or website project at no cost to a small business owner who needs it. If that's you, or someone you know, I'd love to hear the story behind what you're building.
I saved you a seat at the table.
THE SALTMADE SCHOLARSHIP
Questions? I'm here for you.
Don't worry, you won’t be handed a website and left wondering what to do with it. I’ll make sure you understand how to manage the parts of your Showit site you’re most likely to update, and we can also talk about ongoing creative support if you’d rather have someone continue stewarding the brand with you.
What happens after my website launches?
Absolutely! Your website is intentionally designed for both desktop and mobile rather than simply shrinking the desktop version down. I pay close attention to how the site reads, flows, and functions across screen sizes so the experience feels considered wherever someone finds you.
Will my website work on mobile?
I design websites on Showit. I’ve also worked with Squarespace, Wix, and WordPress, but I’ve found Showit offers the best balance of creative freedom and ease of use for the service-based businesses I work with. It allows us to create a more custom, visually thoughtful website without the limitations of many traditional platforms, while still making it simple for you to manage updates behind the scenes without needing to call a developer every time.
What platform do you design on?
I’m happy to provide guidance on your website copy or refer you to a trusted copywriter, depending on what would serve you best. If you’d like me to write the copy for you, that’s absolutely an option and would be a separate investment. Because strong copy is such an important part of an effective website, we’ll make sure it’s addressed before design begins. If you don’t have your copy ready yet, we’ll figure out the best path forward together.
Do you write the website copy too?
I highly recommend it, particularly for service-based businesses where trust and connection matter. Strong photography can completely change how personal your website feels. That said, it isn’t a requirement, and I can help you determine what imagery you’ll need before we begin.
Do I need professional photography?
Your website will begin with one of my privately designed Saltmade website foundations, chosen specifically for your business, content, and goals. From there, I customize the design around your brand, photography, messaging, and offers so the finished site feels completely custom.
