A decade of running my own product-based shop. A sweet season of stepping back to be present for my family. Years of writing brand strategy, website copy, and marketing content for businesses I genuinely love.
All of it led me to the thing that lights me up most: sitting with an entrepreneur, digging into the why behind their work, and building something around it that finally feels like them. (Yes, there's proof of happy tears from real clients turned friends.)
Your brand should feel like you stepping fully into who you already are. My job is to help you uncover that, shape it with intention, and steward it in a way that honors both where you've been and celebrates where you're going.
For businesses building (or rebuilding) a brand and want something that actually feels like them.
Designer-created, easy-to-use mockups and visual assets to help your brand show up consistently, without starting from scratch.
Ongoing support for past Saltmade clients who want a trusted creative partner in their corner. Limited availability.
Salt is known to both refine and preserve. Inspired by the call to be salt and light, and the slow, reflective rhythm of paddling through the saltmarsh, Saltmade is about discovering the new landscapes the "changing tides" reveal in your business.
Everything done here is refined, intentional, and rooted in uncovering the details worth preserving.