An ongoing email marketing partnership for small business owners.
BRAND STEWARDSHIP
Brand Stewardship is an ongoing content partnership for service-based business owners who've already built a business that works, but you know your marketing needs more attention. You just don't have the time (or desire) to keep showing up for it month after month.
Each month, I take one simple conversation with you and turn it into a newsletter, blog post, and content that keeps your brand connected to your favorite people — all through a clear, organized process that asks very little of your time.
Take your marketing from something you think about to already done-for-you.
So, what is Brand Stewardship anyway?
Brand Stewardship is built differently. It focuses on the marketing that matters most... ongoing email marketing!
Every month, one piece of thoughtful content becomes several things that keep working long after they're sent:
- A newsletter that keeps you top of mind and nurtures the people who already trust you
- Blog posts that builds your website's authority and searchability
- Social media snippets, so showing up online stops requiring a blank page
- Google Business posts so you stay visible where it counts
If you're wondering how it works...
STEP ONE
Foundation Build
Before writing a single word, I do the heavy work of understanding your business. Through research, I will refine (and possibly develop) your brand voice, discover ideal client clarity, and create a content roadmap built around what's actually worth saying. This is the strategic groundwork everything else stands on.
STEP ONE
Book your quarterly session.
You’ll book your Refresher Day each quarter through member priority scheduling. This way, you’re always on our calendar before busy seasons fill.
STEP TWO
Strategy Planning
Together, we map out a content plan built from that foundation — the themes, topics, and rhythm your brand will return to. One strategic planning conversation bringing all creative ideas to the surface, and the direction is set.
STEP THREE
Time to Coast
This is where you get to exhale. Each month, you give me a few small details — what's new, what's on your mind, what's happening in your business — and I custom-write everything from there: your newsletter, your blog post, your social content. You stay visible... and you didn't have to stare down a blank page to do it.
Locked-in founding rate for as long as you stay
Quarterly strategy call + analytics review
Google Business Profile post, when applicable
Social content prompts, ready for you to implement
SEO and AIO blog post built from the newsletter
Professionally written newsletter, designed, scheduled, and formatted in Flodesk
Stewardship
Foundation
THE INVESTMENT
Organized creativity....
The strategic groundwork every future month builds on
A full content roadmap for the year ahead
Ideal client clarity
Refined brand voice & messaging pillars
60- minute strategy call
We'll establish your voice and get clear on what's actually worth saying before a single word is written.
$1,200 one-time investment
The ongoing partnership that keeps your brand growing, month after month.
$525/month
Already worked with Saltmade on branding or a website? The Foundation phase is already covered. We'll pick up straight at $525/month.
— LAURA E.
"I get so many compliments on my newsletter thanks to you!"
I’ve been where you are — trying to do it all, piecing things together, and hoping it’s “good enough.”
Saltmade Studio was built to change that.
I believe your brand should feel like a natural extension of you — one that’s grounded, memorable, and true to what you stand for. And you shouldn't have to pay a million dollars to get that.
meet the founder & creative director
Kait Waggoner
Questions? I'm here for you.
Apply for one of the founding partner spots here. Spots are limited, and once they're filled, new applicants join the waitlist for the next opening. I'd love to have you!
How do I get started?
Nope — and that's on purpose. Brand Stewardship is built around email marketing, not social media, because your newsletter list is the one platform you actually own. Social media reach rises and falls with an algorithm you don't control; the people on your email list chose to hear from you directly, and they're far more likely to become (and stay) clients because of it.
That said, showing up on social still matters. Each month, you'll get ready-to-use content prompts pulled straight from your newsletter, making posting take less thought. It'll give you a great head start!
Will you be managing my social media?
Very little! Outside a quarterly check-in call, most months just require a few small details from you answered in a Google doc. I'll ask what's new, what's on your mind, anything big going on in your business, and I'll take it from there.
What is my monthly time commitment?
No. Brand Stewardship is open to any established service-based business owner, whether your brand and website were built by Saltmade, someone else, or you did it yourself.
Do I need to have worked with Saltmade before?
Yes! That's exactly why we start with the Foundation. After 5+ years writing newsletters and blog content for over 20 clients, I've built a process that captures your voice.
Will it actually sound like me?
Each month you receive a professionally written newsletter (designed in Flodesk), a blog post built from that same content, social content prompts, and a Google Business Profile post when applicable.
