Designing intentional, cohesive, and human brand identities for people-centered businesses.
CUSTOM BRAND DESIGN
Whether you’re organizing a home, capturing a season of someone’s life, planning an unforgettable trip, or helping someone better understand and care for their body, your work creates a feeling long before it creates a result.
Your brand should do the same.
Together, we’ll build a visual identity that reflects the experience you want people to have with your business — thoughtful, trustworthy, warm, elevated, calming, joyful, or entirely your own — so the right people begin to feel connected to your work before they ever reach out.
Your work already creates a feeling. Your brand should, too.
The Importance of Brand Design
We're creating the visual language of your business: the colors, typography, marks, details, and creative direction that allow someone to begin understanding your business before they've read much at all. This includes:
- A brand strategy session that gets to the heart of your positioning, audience, and personality
- A custom brand suite built to work everywhere — your website, social, and beyond
- A color and typography system chosen for consistency and recognition
- Brand guidelines so everything stays cohesive long after we're finished
If you're wondering how it works...
STEP ONE
Brand Strategy
Before I open Illustrator or start pulling typefaces, I want to understand you and your business.
We'll talk about where you've been, where you're headed, who you're trying to reach, what sets your work apart, and how you want people to feel when they encounter your brand. This becomes the filter for every creative decision that follows.
STEP ONE
Book your quarterly session.
You’ll book your Refresher Day each quarter through member priority scheduling. This way, you’re always on our calendar before busy seasons fill.
STEP TWO
Creative Direction
This is where the ideas begin taking shape. I'll establish a creative direction through color, typography, imagery, texture, mood, and visual references so we're aligned on the world your brand should live in before I build the identity itself.
STEP THREE
Design & Delivery
With the direction established, I'll create your logo suite and supporting visual system, refine everything together, and package it into a brand you'll know how to use.
You'll walk away with the files, guidelines, and clarity you need to carry it confidently into the rest of your business.
SEO foundations & launch support
Mobile Optimization
UX-Driven Page Layouts
Strategic Showit website design & copy guidance
Website Strategy + Planning
Everything included in Brand Design
Brand + Website Design
Brand Design
THE INVESTMENT
Launch Support + Final File Delivery
Brand Foundation (mission, values, and voice)
Hand-crafted Design Elements, when applicable
Complete Brand Identity System & Style Guide
Ideal Client Clarity + Brand Strategy
60- minute strategy call
We'll establish your voice and get clear on what's actually worth saying before a single word is written.
INVESTMENT STARTING AT $2,200
For businesses ready to bring the entire experience together at once.
INVESTMENT STARTING AT $5,500
— ELISSA G., PROFESSIONAL ORGANIZER
"Kait is so detailed, creative, and collaborative, and I really appreciated how she gave me ideas and things to think about along the way. It makes her an excellent creative director."
I’ve been where you are — trying to do it all, piecing things together, and hoping it’s “good enough.”
Saltmade Studio was built to change that.
I believe your brand should feel like a natural extension of you — one that’s grounded, memorable, and true to what you stand for. And you shouldn't have to pay a million dollars to get that.
meet the founder & creative director
Kait Waggoner
Not every business that needs a beautiful brand is in a season to invest in one — and I don't think that should be the reason a good idea, a meaningful service, or a business built around caring for people never gets the presence it deserves.
A few times a year, I love to offer a full brand or website project at no cost to a small business owner who needs it. If that's you, or someone you know, I'd love to hear the story behind what you're building.
I saved you a seat at the table.
THE SALTMADE SCHOLARSHIP
Questions? I'm here for you.
Yes. I’m happy to work with you on a payment schedule that makes sense for your project. We’ll talk through the available options before your project is booked so you know exactly what to expect.
Do you offer payment plans?
Definitely not. In fact, most of my clients come to me because they know their current brand isn’t quite right, but they aren’t sure what the right answer looks like yet.
My job is to take what I learn about your business, audience, personality, goals, and the feeling you want to create and turn that into a clear visual direction. You don’t need to arrive with a Pinterest board and a perfectly formed vision.
Do I need to know what I want before we start?
I love working with professional organizers, photographers, travel advisors, wedding professionals, wellness and women’s health experts, and other experience-driven service providers.
If your industry isn’t listed here but my approach feels aligned with the kind of brand you’re building, I’d love to connect!
What industries do you work with?
We build alignment into the process from the beginning. I’ll first develop your brand strategy and creative direction, including a mood board, and get your approval before moving into design.
From there, I’ll present three thoughtfully developed brand directions and walk you through the strategy behind each one. You’ll choose the direction that feels strongest, and we’ll refine it together from there. Your project includes up to three rounds of refinement, although most clients need fewer.
How does the revision process work?
I don’t offer logo-only design. A logo is an important piece of your visual identity, but on its own, it can only take your brand so far.
For growth-minded businesses, I believe the strongest solution is a strategic, comprehensive brand system designed to work across your website, social media, client experience, marketing, and everything you create next. The goal isn’t simply to give you a beautiful logo—it’s to build a brand that can grow with your business and support the level you’re working toward.
Can you design just a logo?
Most brand design projects take about 4-6 weeks from kickoff to final delivery. Timing can vary slightly depending on the scope of your project and how quickly we move through feedback and approvals, but I’ll give you a clear timeline before we begin.
