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AI can create more for your small businesses than ever before, but more isn’t always better. A look at why thoughtful branding, real stories, and a distinctly human point of view might matter more in the age of AI.

Why I’m Not Competing With AI as a Brand & Website Designer

I’ve been where you are — trying to do it all, piecing things together, and hoping it’s “good enough.”

Saltmade Studio was built to change that.

I believe your brand should feel like a natural extension of you — one that’s grounded, memorable, and true to what you stand for. And you shouldn't have to pay a million dollars to get that.

meet the founder & creative director

Kait Waggoner